Choosing a New Company Name: Can It Pass These 3 Telephone Tests?

Choosing a New Company Name: Can It Pass These 3 Telephone Tests?

Choosing a New Company Name: Can It Pass These 3 Telephone Tests?

Recently I listened to a lament from an exec trainer for ladies that had misnamed her business. (I’ve disguised her tale here slightly, but the problems are real.) She thought she’d been so smart to name her company Queen B Trainer – QueenBCoach.com online – as this was a word play here on several degrees. First, she trained ladies execs that, such as queen , were the singular celebrities of their hives, with numerous employee toiling listed below them. Second, her given name was Barbara, so she was certainly Queen B of her own company. And 3rd, not simply her logo design but her whole internet website and all her published products utilized images thoroughly Triplle168

Alas, her creativity backfired. At the very least once a week she’d obtain frenzied telephone call from customers saying their e-mails to her were jumping, or someone would certainly claim that her internet website was down or had been hijacked, although none of this held true. Sadly, couple of could keep in mind that the “B” in the center of her company name was simply a funding letter instead compared to the three-letter word that seemed the same. Also when she patiently spelled it out, individuals often jotted down the name or domain name with the rational punctuation instead compared to the correct one.

Barbara had made the mistake of choosing a name that functioned aesthetically but not auditorially. When it concerned listening to, punctuation and keeping in mind what was listened to, this name didn’t work. Certainly, her creativity in maximizing the B/ word play here made it harder for customers, suppliers and associates to make her company name accurately. And in the electronic age, where computer system addresses that are spelled incorrectly go astray, that guarantees great deals of interaction foul-ups.

To avoid Barbara’s problem, make certain your suggested new company name can pass all 3 of the following tests. I call them “telephone tests” because the telephone is one of the most challenging medium for interacting a name with this kind of problem. But the problem can plant up also when a audio speaker and audience are with each other in the same room, depending on speech, acoustic comprehension and memory to do their jobs without mistake.

Telephone Test #1: Can someone listening to the name over the telephone, without seeing it jotted down or listening to it spelled, understand the name and duplicate it properly?

Telephone Test #2: Can someone listening to the name over the telephone, without seeing it jotted down or listening to it spelled, write it down properly?

Telephone Test #3: Can someone that has listened to the name pronounced and spelled over the telephone remember it accurately?

Before purchasing a business name that you mean in a different way compared to most individuals would certainly anticipate, consider that over the telephone you’ll never ever have the ability to simply say the name. You’ll constantly also need to mean it, as in “My company is Queen B Trainer – that’s, Queen B, the letter B, not ‘bee,’ Trainer.” And also after that, as Barbara will attest, lots of individuals will still misremember it.

Much better to have a name that ranks a bit lower in cleverness but obtains listened to, spelled and remembered with greater precision and ease.